With the new year ahead of us, Fortitude Fitness & CrossFit (in Raritan on Rt 28 just off the 206/202 circle), is looking to make our Somerville / Raritan community healthier and more active.
To learn more about Fortitude Fitness and the IGNITE program, we stopped by and spoke with Head Coach Shaun Kneafsey.
Didn’t this used to be the Somerset Lawn and Garden Center?
Yes, good memory. We completely renovated the building when we launched Fortitude Fitness this past April, while keeping its industrial feel by repurposing old hard wood and heat pipe found in the building. We encourage folks to come check it out. You can see pictures on our website www.fort.fit.
Functional fitness style gyms have a reputation of being rugged and dirty. Is yours different?
Ha! For sure. When my partner and I decided to open a gym, we both agreed that it had to be the most clean, modern, high-end facility that would stand out as one of the best in the country. To that end, we bought top-of-the-line equipment from Rogue, installed high-end shower and bathroom facilities, completely changed the energy system to allow for efficient heat and AC, and are manically focused on keeping our new gym sparkling clean and sanitary.
CrossFit has a reputation for being too intense for the masses. How do you respond to that?
At Fortitude Fitness we pride ourselves in our ability to cater to each person’s individual needs, in a motivating class environment. Our primary mission is to make people healthier and happier in their lives outside of the gym, whether it’s going on a hike with the dogs, playing with the kids, having date night, or just improving work life balance. Everyone deserves to enjoy these activities, and so we design our programming to cater to everyone, regardless of experience, athletic ability, shape, size, age, etc. Yes, the principals of CrossFit are core to our methodology, but we are smart about how we apply those principals, so they are effective for everyone. Further, we have additional programs including JetFit, Engine and Yoga to provide members a choice beyond just CrossFit.
That sounds amazing. I’m still nervous but interested. What are next steps?